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Industry News | 2 min read
July 3, 2023
July 3, 2023

The most in-demand produce for the 4th of July.

In America, Independence Day is a time for family gatherings, BBQs, picnics, parties and consuming vast amounts of fresh produce.

Fresh fruits and vegetables are a traditional part of Fourth of July celebrations, and this holiday is a prime opportunity for fresh produce marketers to meet the increased demand.

However, it is crucial to remember that marketing fresh produce during this time can present logistical challenges, as increased demand puts pressure on the supply chain.

That’s why it’s essential for farmers and traders to adequately plan and coordinate deliveries to ensure the availability and freshness of products in the market.

Most consumed fruits and vegetables

Americans celebrate Independence Day with a wide variety of fruits and vegetables. Some of the most in-demand are:

  • Watermelon: This iconic symbol of summer is a must-have for 4th of July gatherings. Its refreshing taste and large size make it popular for parties and picnics.
  • Strawberry: A well-loved choice for any celebration, this versatile fruit is used in salads and desserts and is in full season during summer in the U.S..
  • Blueberry: Blueberries are used to prepare desserts, smoothies, and salads, or are eaten as a snack. Their dark blue color makes them a perfect themed choice for the holiday.
  • Cantaloupe and honeydew: Consumers covet these juicy melons for their flavor and ability to counteract the summer heat.
  • Cucumber: Used in everything from fresh salads to refreshing drinks like flavored waters or cucumber lemonade, their crunchy texture and light flavor are welcomed during hot summer days.
  • Eggplant: A great choice for grilling or simmering, they can be sliced and marinated with spices to add flavor to meals.
  • Peppers: Whether red, green or yellow, peppers are versatile and are used in a wide variety of dishes. They can be roasted, stuffed, used in sauces or as part of skewers.

Sources: The Packer, Talk Business, Finedining Lovers