“ProducePay provided me with the financial resources to expand and scale my business in ways I hadn’t thought was possible.”
Fernando Martinez
Berry Sunny International Co-Founder & CEO
Company
Berry Sunny International
Location
United States
Profile
Buyer of berries
Challenge
Secure a consistent supply of berries and scale business
Solution
Quick-Pay & Trading
Berry Sunny is a US-based buyer, distributor and importer that sources strawberries, raspberries, blackberries, and blueberries from Mexico, depending on seasonal availability. These berries are sold to distributors in the US and Canada, making Berry Sunny a crucial link in the global fresh produce supply chain.
The challenge:
Secure a consistent and reliable supply of berries.
- As a small-scale buyer with a limited network of growers, Berry Sunny faced significant competition from larger rivals to secure the same berries.
- Berry Sunny needed a solution that would enable them to pay growers fast and gain a competitive edge – that’s when they came across ProducePay.
“Before ProducePay, I didn’t have the cash flow to pay growers quickly. As a result, I kept losing out to bigger buyers. It was very hard to grow my business.”
Fernando Martinez
Berry Sunny International Co-Founder & CEO
The solution:
Optimizing cash flow with Quick-Pay.
- ProducePay’s Quick-Pay solution offered Berry Sunny a game-changing advantage. Now, they had the cash flow to pay growers within one day of accepting delivery. Because growers knew they wouldn’t have to chase down their invoices, they prioritized Berry Sunny as a buyer.
- This expanded cash flow allowed Berry Sunny to scale in previously unimaginable ways by securing large quantities of high-quality berries every season.
“Working with ProducePay allowed us to establish a more vertical operation, where we also control the transport and the quality control of our Mexican berries as they arrive at our cold storage facilities in Texas.”
Fernando Martinez
Berry Sunny International Co-Founder & CEO
