Strawberries: a popular choice in the U.S. market, yet facing challenges.
According to The Packer’s Fresh Trends 2023 survey findings, 52% of U.S. consumers reported purchasing fresh strawberries in 2022, making strawberries the most sought-after berry in the American market.
Strawberry consumption in the U.S. has steadily increased in recent decades, primarily driven by its reputation as a health-conscious choice and increased imports. However, there has been a decline in consumption compared to the preceding two years.
In 2022, 56% of consumers reported buying strawberries, while in 2021, that number was 58%. This downward trend can be attributed to changing consumer preferences due to the greater availability of alternative products.
Strawberries are now competing with other products for the attention of U.S. consumers. Direct competitors include raspberries, blackberries, and blueberries, which have seen an uptick in consumption in recent years.
Products such as apples, bananas, and grapes also vie for consumer attention, particularly when budget constraints force choices between these options and strawberries.
Nevertheless, strawberries have a long history in the American diet, and their versatility in various culinary preparations gives them an advantage over other berries.
The decline in consumption poses a significant challenge that producers and marketers must address. Strategies may be necessary to rekindle interest in strawberries, such as highlighting their nutritional benefits, offering special promotions, or enhancing product quality and presentation.
In any case, staying attuned to evolving consumer trends is essential for adaptation and maintaining relevance in the marketplace.
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Sources: The Packer, Fresh Plaza, Simfruit