When Hortícola Cimarrón learned that Pre-Season could customize their financing to work with their harvest cycle, they were very intrigued.
With banks, it would take them months to get anywhere. With ProducePay, it took them just three weeks to obtain Pre-Season financing.
With access to working capital, they could finally bridge the cash flow gap between when they plant their harvest and when they finally ship it. They’ve used this financing for several years, and it is a part of Hortícola Cimarrón’s annual operating model.
Jorge Alderett, General Manager of Hortícola Cimarrón, said it wasn’t just the speed of the process that impressed him but the service. He could speak with people who understood how his business worked and his specific challenges as a grower.
Weekly visits from ProducePay’s field representatives helped build a close working relationship and gave them the confidence to plan for the future.