“Our greatest barrier to growth was cash flow. To meet greater demand, we had to pay our growers, but we couldn’t access the capital we needed because our buyers hadn’t yet paid us.”
– Emilio Campos Corona, Logistics and Operations Director, Global Fresh Produce
Company
Global Fresh Produce
Location
Guanajuato & Puebla, Mexico
Profile
Vegetables Grower
Challenge
Limited cash flow constrains ability to buy more fruit from growers
Solution
Quick-Pay
For twenty years, Global Fresh Produce has produced, traded and distributed vegetables such as broccoli, cauliflower, green beans and snow peas in Guanajuato and Puebla. Their high-quality produce is consumed domestically and exported to international markets, such as the United States and Canada.
The Challenge: Free up Cash to Buy More Fruit From Growers
“Apart from being reliable, ProducePay is a company well-known in the industry for its speed, providing fast and timely payments when we need it most.”
Emilio Campos, the Director of Logistics and Operations for Global Fresh Produce, has been passionate about agriculture from a young age.
The company is meeting increased demand for its produce by growing and purchasing more produce from its community of growers. But this takes additional capital. Global Fresh Produce’s main challenge is freeing up the cash needed to make timely payments before buyers pay them. Accessing capital to bridge this gap is essential for running and growing their business.
Global Fresh Produced turned to ProducePay because of the company’s reputation for speed, in addition to the convenience of its digital platform.
“Tell everyone that ProducePay is an excellent company that helps you finance and grow faster.”
The Solution: Quick-Pay Provides the Liquidity to Buy More Produce and Fuel Growth
“Whenever necessary, you reply and solve all of our challenges. You’ve always looked out for us.”
Global Fresh Produce’s first contact with ProducePay was at the PMA Fresh Summit Fair in Anaheim, California, in 2019. They spoke with our team at the event and decided to work with ProducePay to meet their needs.
Global Fresh Produce requires quick access to capital to cover their growers’ payments, so the Quick-Pay capital advance served as the perfect solution. With Quick-Pay financing, we can pay an agreed percentage of the value of the shipments within 24 hours of the buyer accepting the produce.
“ProducePay is a reliable company, your speed is key to solve problems and you have very good customer service.”
– Emilio Campos Corona, Logistics and Operations Director, Global Fresh Produce