In the News | 2 min read

Consumption of Organic Food Set to Increase in the US in 2022

Miguel Miranda
August 9, 2022
Consumption of Organic Food Set to Increase in the US in 2022-29

Eating organic was already a growing trend in the United States, but coronavirus has actually sped up the process even further, as people stayed at home, cooked three meals a day and had more time to think about eating healthily.

The sale of organic products in the United States is set to rise by 5-10% in 2022, as under-25s, who are the most interested in organic food, gain more purchasing power.

Another factor is that the greater availability of organic food has narrowed the price gap between non-organic and organic foods.

Retailers are keen to jump on the bandwagon and more and more surveys are being carried out. A recent survey of 5,000 consumers in Canada revealed that 39% of under-25s only buy organic products, or that organic is their first choice of purchase, compared to 25% of consumers over the age of 25.

Another interesting fact was also revealed by the same survey – that consumers under the age of 25 are also more interested in buying exotic products like tropical fruit and Asian vegetables. This is definitely a good opportunity for those who sell such products.

Retailers should now be seeking to sell a variety of organic products year-round, which is a new development and shows that organic products have reached a milestone.

Of course, this all relies on farmers increasing and maintaining their supply of organic products. At the moment, not all organic products are available year-round.

Source: The Packer

Miguel Miranda
August 9, 2022

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