Colombian avocado exports to the US on the rise.

Colombian avocado exporters are enjoying a surge in shipments to the United States, driven by a steady increase in demand, the expansion of certified orchards and the implementation of tailored promotional strategies.

As the market adjusts and capitalizes on these dynamics, it becomes imperative to grasp the key factors driving this achievement.

A growing appetite

The growth of Colombian avocado exports to the U.S. reflects increased demand for this tropical fruit.

In 2022, USDA trade statistics revealed that the value of Colombian avocado shipments soared to nearly $48 million, a staggering 500% increase compared to $8 million in 2021.

This growth underscores the potential of Colombian avocados in the U.S. market. This trend benefits Colombian growers and fosters collaboration between growers and retailers to meet demand.

Certified orchards and promotional strategies

A pivotal element propelling the success of Colombian avocado exports is the strategic expansion of certified orchards. More than 400 orchards have been approved since 2019, a substantial boost to the Colombian avocado supply. This increased volume is crucial to meeting growing demand in the United States.

In addition, deploying tailor-made promotional strategies in partnership with retailers has played a vital role. The Colombian Avocado Board’s adaptability and collaborative approach allowed the creation of retailer-specific programs highlighting the quality and versatility of Colombian avocados.

These promotional efforts not only solidified the presence of the Colombian brand in the U.S. market but also forged enduring relationships with buyers.

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Sources: The Produce News, Fresh Plaza, The Packer