Eating organic was already a growing trend in the United States, but coronavirus has actually sped up the process even further, as people stayed at home, cooked three meals a day and had more time to think about eating healthily.
The sale of organic products in the United States is set to rise by 5-10% in 2022, as under-25s, who are the most interested in organic food, gain more purchasing power.
Another factor is that the greater availability of organic food has narrowed the price gap between non-organic and organic foods.
Retailers are keen to jump on the bandwagon and more and more surveys are being carried out. A recent survey of 5,000 consumers in Canada revealed that 39% of under-25s only buy organic products, or that organic is their first choice of purchase, compared to 25% of consumers over the age of 25.
Another interesting fact was also revealed by the same survey – that consumers under the age of 25 are also more interested in buying exotic products like tropical fruit and Asian vegetables. This is definitely a good opportunity for those who sell such products.
Retailers should now be seeking to sell a variety of organic products year-round, which is a new development and shows that organic products have reached a milestone.
Of course, this all relies on farmers increasing and maintaining their supply of organic products. At the moment, not all organic products are available year-round.
Source: The Packer