Cinco de Mayo is a celebration to commemorate the anniversary of the Battle of Puebla, in which the Mexican army defeated the French in 1862.
Today, this date represents the biggest celebration of Mexican heritage in the United States, when the preparation of Mexican food dishes is an annual tradition and also an incredible marketing opportunity for fresh produce sellers and growers.
Boosting the commercialization of fresh produce
Cinco de Mayo has become one of the most important dates for marketing fresh produce in the United States. It is the second-highest consumption date of the year for avocados, surpassed only by the Super Bowl.
Additionally, consumers will also purchase other products for their dishes, such as salsas, pico de gallo, tomato, chili, bell pepper, onion and cilantro, among others. Retailers will stock up on avocado and other fresh produce during the weeks prior to Cinco de Mayo, in preparation for high consumer demand.
The consumption of guacamole is almost compulsory
Avocado is almost a mandatory product for any Cinco de Mayo celebration because it is the essential ingredient for preparing guacamole, which is a must-have on this date.
Guacamole is a popular dip in Mexican cuisine and can be used as an accompaniment to other dishes or eaten with tortilla chips. Avocado is also a versatile product that can be used in a variety of other cuisines.
It should also be mentioned that avocados have gained greater popularity in recent years, not only in the United States, but also in other countries, due largely to its nutritional properties and versatile flavor.
Other fruits and vegetables also receive a boost in sales
In addition to avocados, other fruits and vegetables, such as limes and lettuce, will receive a boost in US sales during Cinco de Mayo, largely due to the importance of tacos and burritos at celebrations.
Lime is a common ingredient in Mexican cuisine and is used to flavor a wide variety of dishes, including tacos. Meanwhile, lettuce is a common ingredient in burritos and other dishes like salads, and is also a versatile, fresh and healthy ingredient, which makes it a popular product among consumers.
For this reason, retailers tend to place these products near avocados, so that consumers do not forget them and can easily buy them.
The celebration of Cinco de Mayo in the United States has a significant impact on the fresh produce trade, and this date has become an important opportunity for retailers to push sales of their products.
With the increased demand for fresh produce in the US, buyers of avocados and other produce need to be prepared to meet their customers’ demands and stock up in advance of this date. And if you are a Latin American grower, this boom in demand is a great opportunity to sell more produce, which requires a well-thought-out strategy. Join our Marketplace and trade securely.
Sources: Fresh Fruit Portal, Gro Intelligence