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Blog | 3 min read
August 23, 2023
August 23, 2023

2023 trends & challenges in U.S. vegetable industry.

A recent survey conducted by Growing Produce reveals an exciting development in the U.S. vegetable industry. In 2023, over 50% of vegetable farmers are cultivating the top 10 most-grown crops in the market, a significant increase from the previous year’s focus on only the top five crops.

Trends in the industry

According to the survey, the top 10 vegetables for 2023 are tomatoes, bell peppers, zucchini, cucumbers, squash, hot peppers, beans, cabbage, onions, and leafy greens. 

This marks the first time such a diverse range of crops has been observed in the data collected, and it signals a clear trend toward expansion and innovation in vegetable production.

This variety in vegetable farming holds great promise for the industry. Farmers are expanding their offerings and seizing new opportunities by growing a wider selection of crops. This enables them to diversify their income streams, reduce reliance on a single crop and enhance overall financial stability.

Moreover, this shift toward growing different vegetables can contribute to greater stability in the supply chain. With a more balanced distribution of production across different types of crops, the industry becomes better equipped to handle fluctuations in demand and unforeseen market conditions.

Market demand may also be a driving force behind this trend. Consumers increasingly seek a broader array of choices and gravitate toward fresher and healthier foods. As a result, the industry is responding to these preferences by offering a more comprehensive selection of vegetables.

Top vegetable industry concerns

The survey also examined the primary concerns of vegetable growers, revealing several critical issues:

  • Labor: This remains the top concern for growers, as the shortage of skilled farm workers continues to pose a significant challenge. This scarcity directly impacts the planting, maintenance, and harvesting of crops, leading to reduced productivity and profitability.
  • Government regulations: While lower on the list of concerns this year, it remains relevant for farmers. The industry is particularly attentive to laws related to pesticide use, residue management, and food safety standards. These regulations may impose restrictions and generate additional costs for farmers.
  • Climate: Extreme weather events such as droughts, floods, storms, and frost can cause significant damage to crops and disrupt production. Farmers are now more aware than ever of the need to adapt to changing weather conditions and implement measures to mitigate associated risks.
  • Food safety standards: Consumers’ growing awareness and concern about food safety and quality require strict adherence to proper food handling practices, good agricultural practices, and quality standards. Though it may increase production costs, it is an essential requirement in the industry.

Join the Vegetable Trade Revolution Through Our Marketplace

At our Marketplace, we invite you to join the vegetable trade revolution. Whether you’re looking for vegetable buyers or sellers, our platform offers the perfect avenue to connect with the industry and maximize your business opportunities.

Source: Growing Produce