{"id":33308,"date":"2026-01-05T00:00:00","date_gmt":"2026-01-05T06:00:00","guid":{"rendered":"https:\/\/producepay.com\/?post_type=resource&#038;p=33308"},"modified":"2026-01-16T17:16:51","modified_gmt":"2026-01-16T23:16:51","slug":"producepay-fresh-focus-roundtables-peru-chile","status":"publish","type":"resource","link":"https:\/\/producepay.com\/es\/resources\/producepay-fresh-focus-roundtables-peru-chile\/","title":{"rendered":"ProducePay re\u00fane a l\u00edderes del sector en Per\u00fa y Chile con Fresh Focus Roundtables"},"content":{"rendered":"\t<div class=\"flexspace desktop\" style=\"margin-top: 5rem;\"><\/div>\n\t<div class=\"flexspace tablet mobile\" style=\"margin-top: 3rem;\"><\/div>\n\n\n\n<section class=\"resource-single\">\n\t<div class=\"resource-single__grid grid-container grid-x align-center\">\n\t\t<div class=\"resource-single__cell cell small-10 medium-11\">\n\t\t\t<div class=\"resource-single__row top\">\n\t\t\t\t<div class=\"resource-single__spacer col-20\"><\/div>\n\n\t\t\t\t<div class=\"resource-single__content col-60\">\n\t\t\t\t\t<div class=\"resource-single__meta\">Noticias de la Industria | 4 min read<\/div>\n\n\t\t\t\t\t<img decoding=\"async\" class=\"lazy\" src=\"https:\/\/producepay.com\/wp-content\/uploads\/2026\/01\/ProducePay-Rountables-Peru-Chile-ES.png\" alt=\"ProducePay Rountables Peru Chile ES\">\n\n\t\t\t\t\t<div class=\"resource-single__auth-date show-for-small-only\">\n\t\t\t\t\t\t<div class=\"resource-single__author\">Miguel Angel Miranda<\/div>\n\t\t\t\t\t\t<div class=\"resource-single__date\">5 de enero de 2026<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"resource-single__spacer col-20\"><\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"resource-single__row bottom\">\n\t\t\t\t<div class=\"resource-single__auth-date hide-for-small-only col-20\">\n\t\t\t\t\t<div class=\"resource-single__author\">Miguel Angel Miranda<\/div>\n\t\t\t\t\t<div class=\"resource-single__date\">5 de enero de 2026<\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"resource-single__content col-60\">\n\t\t\t\t\t<h2 class=\"resource-single__title\">ProducePay re\u00fane a l\u00edderes del sector en Per\u00fa y Chile con Fresh Focus Roundtables<\/h2>\n\n\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Con la participaci\u00f3n de altos ejecutivos del sector agr\u00edcola, el evento realizado en Lima y Santiago impuls\u00f3 conversaciones estrat\u00e9gicas sobre financiamiento, certeza jur\u00eddica y competitividad en la industria de productos frescos de Latinoam\u00e9rica.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">En noviembre de 2025, ProducePay llev\u00f3 a cabo con \u00e9xito la primera edici\u00f3n de Fresh Focus Roundtables. Realizado en Lima, Per\u00fa (4 de noviembre), y Santiago, Chile (6 de noviembre), el encuentro fue organizado en alianza con Araya &amp; C\u00eda Abogados y reuni\u00f3 a ejecutivos de nivel C, l\u00edderes del sector y expertos de toda Am\u00e9rica Latina para analizar el futuro de las agroexportaciones regionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con un formato de di\u00e1logo cercano y de alto valor, el evento tuvo como objetivo fomentar la colaboraci\u00f3n, la transparencia y la innovaci\u00f3n en un contexto marcado por crecientes desaf\u00edos globales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de paneles din\u00e1micos y conversaciones lideradas por expertos, estas mesas redondas se consolidaron como espacios para analizar c\u00f3mo las estrategias financieras, legales y tecnol\u00f3gicas pueden fortalecer la competitividad y resiliencia de las exportaciones latinoamericanas de productos frescos.<\/span><\/p>\n<h2><span style=\"font-size: 22px;\"><b>Fresh Focus Roundtable en Per\u00fa<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El primer roundtable se llev\u00f3 a cabo en Lima, Per\u00fa, donde las discusiones se enfocaron en c\u00f3mo el acceso al financiamiento y la estabilidad legal pueden sentar las bases para un crecimiento sostenible y una mayor competitividad global del sector agroexportador peruano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los participantes analizaron el rol del financiamiento agr\u00edcola como un motor clave de expansi\u00f3n, as\u00ed como la manera en que las instituciones financieras est\u00e1n adapt\u00e1ndose a la naturaleza estacional y al enfoque exportador del sector.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n se destac\u00f3 la importancia de la certeza jur\u00eddica para fortalecer la confianza de los inversionistas, garantizar la seguridad de las inversiones y sostener el desarrollo a largo plazo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, se abord\u00f3 la necesidad de que los exportadores se ajusten a requisitos cada vez m\u00e1s estrictos por parte de los compradores internacionales, incluidos los est\u00e1ndares de cumplimiento ESG.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El panel cont\u00f3 con la participaci\u00f3n de \u00c1ngel Manero Campos, exministro de Desarrollo Agrario y Riego del Per\u00fa; Alfredo Lira Chirif, director ejecutivo y fundador de AgroLeal; y Fernando Cill\u00f3niz, exgobernador de Ica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n participaron representantes de empresas como Inkas Berries, Agrobarr, Asica Farms, A\u00f1ay Produce, Agr\u00edcola Chapi, AgroLeal, Del Sol Fresh, Corteva y Cold Chain SAC.<\/span><\/p>\n<h2><span style=\"font-size: 22px;\"><b>Fresh Focus Roundtable en Chile<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Dos d\u00edas despu\u00e9s, el Fresh Focus Roundtable continu\u00f3 en Santiago, Chile, donde el an\u00e1lisis se centr\u00f3 en c\u00f3mo el pa\u00eds puede mantener su posicionamiento global en un escenario de creciente saturaci\u00f3n de los mercados y cambios en las expectativas de los compradores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los expertos analizaron c\u00f3mo las transformaciones en el mercado estadounidense est\u00e1n redefiniendo las din\u00e1micas de precios y las estrategias de exportaci\u00f3n. Tambi\u00e9n se abordaron las ventajas competitivas de largo plazo de Chile frente a pa\u00edses vecinos como Per\u00fa y Colombia en commodities clave como ar\u00e1ndanos y uvas, subrayando la importancia estrat\u00e9gica de la innovaci\u00f3n y la eficiencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Asimismo, los panelistas discutieron los desaf\u00edos financieros y log\u00edsticos asociados a la renovaci\u00f3n varietal, en particular las altas inversiones de capital necesarias para reemplazar variedades tradicionales por otras m\u00e1s competitivas, as\u00ed como la adopci\u00f3n de nuevas tecnolog\u00edas y herramientas de inteligencia artificial. Estas soluciones permiten a los exportadores fortalecer su resiliencia log\u00edstica, monitorear env\u00edos en tiempo real y reducir riesgos de rechazo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre los ponentes destacados se encontr\u00f3 Manuel Alca\u00edno, fundador y presidente de Decofrut, una de las principales referencias en inteligencia de mercado de frutas del hemisferio sur.<\/span><\/p>\n<h2><span style=\"font-size: 22px;\"><b>El impacto de los Fresh Focus Roundtables<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los Fresh Focus Roundtables reflejan el compromiso de ProducePay con la construcci\u00f3n de un ecosistema colaborativo dentro de la industria de productos frescos. Este tipo de encuentros promueve un di\u00e1logo estrat\u00e9gico de alto nivel entre tomadores de decisi\u00f3n, permitiendo compartir estrategias pr\u00e1cticas para adaptarse a la volatilidad del mercado, fortalecer la resiliencia financiera y consolidar la competitividad internacional del sector agroexportador latinoamericano.<\/span><\/p>\n<div class=\"host-bincmiainjofjnhchmcalkanjebghoen\" style=\"position: relative; z-index: 2147483647;\"><\/div>\n<div class=\"host-bincmiainjofjnhchmcalkanjebghoen\" style=\"position: relative; z-index: 2147483647;\"><\/div>\n\t\t\t\t<\/div>\n\n\t\t\t\t<div class=\"resource-single__related col-20\">\n\t\t\t\t\t<h3 class=\"resource-single__related-title\">Related Blog<\/h3>\n\n\t\t\t\t\t<div class=\"resource-single__related-items\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item\">\n\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item-img lazy\" data-bg=\"https:\/\/producepay.com\/wp-content\/uploads\/2026\/03\/Precios-petroleo-comercio-Latam-USA.png\"><\/div>\n\n\t\t\t\t\t\t\t\t<h4 class=\"resource-single__related-item-title\">Aumento en precios del petr\u00f3leo podr\u00eda impactar comercio agr\u00edcola Latinoam\u00e9rica-EE. UU.<\/h4>\n\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/producepay.com\/es\/resources\/aumento-precios-petroleo-impacto-comercio-agricola-latinoamerica-ee-uu\/\" class=\"dropanchor\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item\">\n\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item-img lazy\" data-bg=\"https:\/\/producepay.com\/wp-content\/uploads\/2025\/11\/Exportaciones-agricolas-Chile-2024.png\"><\/div>\n\n\t\t\t\t\t\t\t\t<h4 class=\"resource-single__related-item-title\">Exportaciones agr\u00edcolas de Chile: las frutas dominando el mercado<\/h4>\n\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/producepay.com\/es\/resources\/exportaciones-agricolas-chile\/\" class=\"dropanchor\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item\">\n\t\t\t\t\t\t\t\t<div class=\"resource-single__related-item-img lazy\" data-bg=\"https:\/\/producepay.com\/wp-content\/uploads\/2025\/10\/Exportaciones-agricolas-de-Colombia-cafe-banano-y-aguacate-lideran-el-crecimiento.png\"><\/div>\n\n\t\t\t\t\t\t\t\t<h4 class=\"resource-single__related-item-title\">Exportaciones agr\u00edcolas de Colombia: caf\u00e9, banano y aguacate lideran el crecimiento<\/h4>\n\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/producepay.com\/es\/resources\/exportaciones-agricolas-colombia-cafe-banano-aguacate\/\" class=\"dropanchor\"><\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":31,"featured_media":33309,"parent":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"resource-category":[465],"class_list":["post-33308","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-category-noticias-de-la-industria-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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